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MAXSpeed Group "Re-Launch" at PRI Show

12/15/2010

This past week was a busy one for the newly-formed MAXSpeed Group and their “re-launch” of the GoRotax.com website and introduction of staff to the public. “This was an exciting event for my new partnership with Michel and Richard Boisclair as we work together to develop the Rotax brand in the United States. We have a long road ahead of us but this first gathering was a major step forward in growing and educating the Rotax customer base.”

The group utilized the Performance Racing Industry (PRI) Show in Orlando, FL to make their presence known. “Being new to this industry, I was so impressed by the professionalism and dedication of our team. The presence of Maximilian Siegl from Rotax and Ton Koebolt from XPS (Xeramics) showed the dedication of our suppliers to this program. These are exciting times for the MAXSpeed Group team and the Rotax program and especially to our customers. My mission is clear, back to basic! we all need to work together to grow our mutual businesses and I will meet face to face every existing dealer and service centers to talk about our mutual alignment.”

PRI, the largest motorsports show in North America, attracted many thousands of business oriented individuals as well as potential customers and the GoRotax booth was an integral part. “The PRI show was a huge success for us in regards to our ability to interact and educate our dealer network. We utilized the PRI show as a launch for the MAXSpeed Group partnership, to display new Rotax product lines, including the XPS Lubricants that will be available throughout the dealer network, but also as an opportunity to invite all current and interested Rotax dealers to our first official dealer meeting. We used this time to introduce the new faces of our program and answer any questions they may have during our planning stages for the 2011 year. Overall, it was a valuable event for our team.”

425 Motorsports