Longacre Racing Products


MRP Motorsport / Birel Dealer Meeting & Awards


The week of December 6-12 was a busy one for the MRP Motorsport and Birel SpA staff. On Tuesday, December 7 and Wednesday, December 8 the annual MRP Motorsport / Birel Dealer Meeting and Awards were held at Palm Beach International Raceway. “Our Birel dealer meetings are very important to our growth as a chassis importer,” said Lobaugh. “We put a large amount of emphasis on developing stronger dealer relationships and better training programs so the customers are more well-informed and satisfied with the products. That is just one of the features of this meeting and we thank all of this year’s attendees.”

Over the two days, 2011 chassis testing reports were given, hands-on training programs offered and 2010 “Top 10” dealer awards were handed out. “It is always important for our company to find better, more valuable ways to develop new business,” said MRP Director of Brand Development, Marc Miller. “The PRI Show has been a strong step in our growing company and links us with potential new partners. It helps that we are a diverse company with several products to offer the motorsports community, but having a venue to showcase our products and services is paramount.”

Immediately followed the dealer meeting, the MRP/Birel staff set-up at the 2011 PRI show to display 2011 chassis models and further promote the Birel & Freeline brands at the largest motorsports show in North America. “We concluded a long and fruitful week of activities for our Birel dealers and customer base,” said Garry Lobaugh, MRP Motorsport President. “We concluded with a successful presence at the 2011 PRI show. We feel we took advantage of being one of only a couple representatives of the karting industry.”

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